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Become a Part of PartnerDirect 

When you become a partner in our reseller program, you will see that teaming up with Dell is easy and smart move for your business. Dell offers many tools and resources to help VARs raise profits and provide the flexibility and expertise your customers deserve. From business development to sales and marketing to support, the Dell PartnerDirect recognizes and rewards our most committed and qualified Partners with the tools and resources that directly meet their needs as a Dell reseller.

Dell PartnerDirect Program requirements are simple:

  • A completed and approved Reseller Agreement on dell.com/partner

  • A proven commercial resale business

  • An annually updated reseller profile on the Dell Partner portal



Dell PartnerDirect program benefits include:

  • Deal Registration: protect qualified opportunities

  • Training: high-value, low-cost training & certifications

  • Marketing: access to co-branding marketing materials

  • Financing: flexible partner & customer financing

  • PartnerDirect Portal: Partner resources consolidated at one location

Additional benefits for our most committed and valued Partners.

Dell Preferred and Dell Premier Partners have completed certification requirements in one or more areas, and are recognized as experts in key Dell offerings. Our most loyal and committed Partners, they enjoy higher-level benefits and service, as a reward for their ongoing trust and support of Dell and the Dell PartnerDirect program.

Additional benefits for Preferred and Premier Partners:

  • Expanded deal registration benefits available

  • Go-to Partner status for Dell sales and marketing teams

  • Potential access to Dell Field Marketing resources

  • Listing on “Find a Partner” at dell.com

  • Access to Line of Business (LOB) Registration Program

  • Increased discounts on Dell Products

  • Co-Marketing Support on a Business Case basis

  • Potential access to the Dell Rebate Program