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Dell PartnerDirect 
Partner Opportunities with Dell Inc.

There has never been a better time to partner with Dell. The Dell PartnerDirect program offers compelling opportunities for partners to deliver end-to-end solutions for their customers. Since its inception, PartnerDirect has delivered a straightforward value proposition for our partners, strong support from the entire Dell sales force, a single point of contact for partners, and award-winning products and services to enable partner success.
“Dell is now the clear-cut computer maker of choice for the channel.”

- Michael Dell quoted in CRN
Partner opportunities focus on Dell’s end-to-end set of open, capable, and affordable solutions. We offer training, certifications, and strategic programs to enable our partners to develop successful IT services practices and resale opportunities across the IT product spectrum. We strive to reward partners that get trained, focus on Dell products, and identify customer opportunities through our deal registration process. In each of the solution categories below, we offer clear partner opportunities beyond our industry-leading products and services.


Dell Solutions Dell Value Partner Opportunity

Clients:  Workstations, Notebooks, Desktops, Tablets
Your users demand security, productivity, and manageability from their client devices.  Dell notebooks, desktops and workstations are the standard for enterprises of all sizes.  Our client products feature:
  • World-class design, functionality and performance
  • Planned for business – with managed transitions and stable lifecycles.
  • Strong security
  • "green" design
  • Simplified management


Dell provides multiple strategic programs and incentives for Partners to sell Clients, including:

  • Windows 7 / Office 2010 incentive
  • "Now is the Time" campaign to promote XP to Windows 7 conversion
  • Workstation “Tools of the Trade” program
  • Dell PC Advisor recommendation engine for Partner customers
  • Enabling the Mobile Workforce campaign and digital assets (coming Sept 2011)
  • Comprehensive Mobility Resources, including videos, white papers, TCO models, sales guides, webcasts, and more.

Systems Management
Dell KACE systems management appliances are powerful solutions for organizations from 100-10,000 who need a cost-effective, powerful solution for managing migrations, software deployments, endpoint security, and much more on their client devices.

Dell offers a Partner Certification in our family of Systems Management products for a strong margin and services opportunity for partners.

Storage
Dell offers customers a comprehensive family of award-winning storage products, from highly affordable Powervault through highly powerful EqualLogic and Compellent storage platforms. 
Dell's rigorous storage certification process for Partners enable healthy Partner product margins, services opportunity, and ongoing customer relationships. Find out more about the Dell Storage certification.

Servers		  
Dell was recently honored as the 2011 Mid-Range Server Company of the year by CRN, further validating our position as one of the leading server vendors for the channel. Our PowerEdge servers span tower, rack, and blade, and Cloud-focused models, with the best performance, energy efficiency, and environmental ruggedness in the industry.  Learn more about our server awards.
 
Dell offers Server certification for partners designing and deploying infrastructure solutions and datacenters. Find out more about the Dell Server certification.

Networking & Security		  
Dell is committed to the networking segment with our broad line of PowerConnect networking products. We recently announced our intent to acquire Force10 Networks, significantly enhancing our portfolio in this significant segment.		  
Partners commit to Networking & Security expertise in Dell's PowerConnect networking products. Partner with this level of expertise as a Preferred or Premier Partner can take advantage of discounts off selected products and enjoy additional lead generation and marketing benefits.

As a partner in our reseller program, you will see that teaming up with Dell is easy and smart move for your business. Dell offers many tools and resources to help VARs raise profits and provide the flexibility and expertise your customers deserve. From business development to sales and marketing to support, the Dell PartnerDirect recognizes and rewards our most committed and qualified Partners with the tools and resources that directly meet their needs as a Dell reseller. Learn more on how to become a Dell Channel Partner.

Related Articles and Industry Analysis:

HP: The Case For Incoherence
Forbes – Quentin Hardy

H-P’s PC Exit Puts Spotlight on Dell
Wall Street Journal – Ben Worthen

Dell Gets Boost at HP’s Expense
MarketWatch – Rex Crum

CRN Q&A: Michael Dell’s take on HP, the Channel and Dell’s Future
CRN – Stephen Burke

“If you're crafting a PC refresh request for proposal (RFP), ask HP how contracts will be maintained. The spin-off brings new risk to your HP contracts. Though there is no official word yet on how contracts will be handled, your HP enterprise purchasing contracts may or may not remain the same. You may also want to understand how spare parts will be made available for your HP devices, after the spin-off-will that be through HP? The new spin-off? You should also understand any changes to warranties and after-sale services through the RFP process.”

- Clarence Villanueva, Forrester Research