United States
United States
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Become a Part of PartnerDirect 

When you become a partner in our reseller program, you will see that teaming up with Dell is an easy and smart move for your business. Dell offers many tools and resources to help VARs raise profits and provide the flexibility and expertise your customers deserve. From business development to sales and marketing to support, the Dell PartnerDirect program recognizes and rewards our most committed and qualified Partners with the tools and resources that directly meet their needs as a Dell reseller.

Requirements



Already a partner? Learn More about our newest incentives.

Dell PartnerDirect program benefits include:

  • Deal Registration: protect qualified opportunities

  • Training: high-value, low-cost training & Competencies

  • Marketing: access to co-branding marketing materials

  • Financing: flexible Partner & customer financing

  • PartnerDirect Portal: Partner resources consolidated at one location

Additional benefits for our most committed and valued Partners.

Dell Preferred and Dell Premier Partners have completed Competency requirements in one or more areas, and are recognized as experts in key Dell offerings. Our most loyal and committed Partners enjoy higher-level benefits and service as a reward for their ongoing trust and support of Dell and the Dell PartnerDirect program.

Competency Areas

View Case Studies

Additional benefits for Preferred and Premier Partners:

  • Expanded deal registration benefits available

  • Go-to Partner status for Dell sales and marketing teams

  • Partner Resource Desk access

  • 21-Day product return policy (limitations apply)

  • Extended, 45 day financing terms available (subject to credit approval)

  • Potential access to Dell Field Marketing resources

  • Potential access to seed units for customer demonstrations

  • Listing on "Find a Partner" at dell.com

  • Access to marketing tools such as Image Bank and Online Publisher

The Dell PartnerDirect program is designed to help you do four things:

  • Offer the products and solutions that your customers want

  • Gain differentiation for the services you can offer
  • Build credibility in the industry

  • Grow your business
A program based on our Partners' needs, it offers the tools and resources that will benefit you most. The Dell PartnerDirect program is committed to giving you greater opportunities while maintaining the program simplicity that our Partners appreciate.





 
  • A valid reseller certificate
  • An active company website
  • An active e-mail account tied to the company domain

 

Dell Registered Partner requirements, plus:

  • One or more completed PartnerDirect Competencies
  • Beginning twelve months after completed Competency, $200,000 minimum sales during previous four rolling quarters (USD$ or equivalent, Dell enterprise products, Dell Wyse products, and Dell Cloud Services only).

.

Dell Preferred Partner requirements, plus:

  • Two or more completed PartnerDirect Competencies
  • One Dell Solutions training course completed
  • $750,000 (U.S. Premier Partner) or $500,000 (Canada Premier Partner) minimum purchase during previous four rolling quarters (USD$ or equivalent, Dell enterprise products, Dell Wyse products, and Dell Cloud Services only).*
  • PartnerDirect Premier Partner logo displayed on Partner's website

Additional information will be required at the time of registration.

*As of August 2, 2013, the new Premier Partner revenue requirement will be $1,000,000 (U.S.) or $750,000 (Canada) minimum purchase during previous four rolling quarters (USD$ or equivalent, Dell Enterprise products, Dell Wyse products, Dell Cloud Services only and Dell Software products).


Join now >


From business development to sales and marketing to support, Dell will be as committed to you as you are to us, providing incremental sales opportunities and support from the Dell team.



This level is how you begin a
business relationship with Dell,
driving opportunity for you
and choice for your customers.

  • One-stop online ordering and account management through the Partner Portal
  • Potential rewards from Dell based on qualified purchases
  • Flexible Partner and customer financing programs
  • Easy deal registration options—with up to 10 concurrent registered deals
  • Access to pre-configured, customer-ready solutions (Business Ready Configurations)
  • High-value, low-cost training & certifications
  • Pre- and post-sale Customer Care support
  • Product information, collateral, and much more—all available through the Partner Portal
  • Access to Dell co-marketing materials
  • Access to Dell product image library


This level is for Partners who
have gone the extra mile. You
have become an expert in Dell
products and solution areas
—and you get more
opportunities as a result.

  • Dell Registered Partner benefits, plus:
  • Deal Registration: 120-day registration approval period, and up to 50 concurrent registered deals. Also, extended deal registration on Dell EqualLogic and Dell Compellent storage product opportunities.
  • Line of Business Registration access 
  • Potential access to Dell-generated leads
  • 21-day product return policy (limitations apply)
  • 45-day payment terms (subject to credit approval)
  • Assigned Channel Account Manager or an Inside Sales Team
  • Partner Resource Desk access
  • Potential access to seed units for customer demonstrations
  • Access to Dell product image library
  • "Find a Partner" listing on Dell.com


This level is for Partners who
demonstrate the highest level
of commitment to Dell solutions.
You make the highest investment
in us, so we invest back in you.

  • Dell Registered and Dell Preferred Partner benefits, plus:
  • Rebates on Dell enterprise products: 2% rebate on revenue in certified areas (U.S. Partner only)
  • Product Incentive Program access (rewards vary by product group) (U.S. Partners Only)
  • Deal Registration: 180-day registration approval period, and unlimited concurrent deals. Also, extended deal registration on Dell EqualLogic and Dell Compellent storage product opportunities.
  • Assigned Channel Account Manager (CAM)
  • Case study collaboration
  • Potential access to seed units for customer demonstrations (higher priority)
  • Access to Field Marketing team support (higher priority)
  • Dedicated Premier Partner email support through Partner Resource Desk

Requirements >        Competencies

Competency Areas

Your customers turn to you for expertise around Dell products and solutions. That's why the PartnerDirect Program lets you become certified in specific practice areas – areas that can open additional business opportunities with the new and existing clients. These may be areas where your organization already excels or is looking to add specific expertise. Whether you're capitalizing on an existing organizational strength or seeking a new area in which to grow your business, completing PartnerDirect Competencies helps to ensure that your organization gets the highest level of support from Dell.

Completing Competencies are a key ingredient of becoming a Dell Preferred or Premier Partner thus increasing your benefits and opportunities.


Storage

Storage

Partners commit to storage expertise with Dell's award-winning line of PowerVault, EqualLogic and Compellent storage arrays. Partner who achieve Storage expertise through the Preferred or Premier Partner levels can take advantage of investments and benefits tailored to a storage focus.


Servers

Server

Partners commit to server expertise  with Dell's award-winning line of PowerEdge blade, rack and tower servers. Partner focusing on Dell Servers through the Preferred or Premier Partner levels form the basis for server solution deployments.


Enterprise Architecture

Systems Management

Partners commit to expertise with the leading Dell KACE Systems Management Appliances. Partners achieving this level of expertise as a Preferred or Premier Partner can take advantage of value-add service opportunities and the ability to deliver easy-to-use, comprehensive and affordable systems management solutions.


Networking and Security Certified

Networking & Security

Partners commit to Networking & Security expertise in Dell's PowerConnect and Force10 networking products. Preferred and Premier Partners who complete the Networking & Security Competency can take advantage of discounts off selected products and enjoy deal registration, access to incentive programs and more.

 


Cloud

Cloud Services & Solutions

Partners commit to deliver cloud services and solutions expertise based on Dell technology. Preferred and Premier Partners who complete the Cloud Services & Solutions Competency can take advantage of discounts off selected products, access to Dell's cloud enabling technology and services, deal registration and enjoy access to incentive programs and more.


DVS

Desktop Virtualization Solutions

Partners commit to expertise in Desktop Virtualization and Dell Wyse. Preferred and Premier Partners who complete the Desktop Virtualization Solutions Competency can take advantage of discounts off selected products and enjoy deal registration, access to incentive programs and more.

For Terms & Conditions, please Click Here

To Register, please Click Here

When you become a partner in our reseller program, you will see that teaming up with Dell is an easy and smart move for your business. Dell offers many tools and resources to help VARs raise profits and provide the flexibility and expertise your customers deserve. From business development to sales and marketing to support, the Dell PartnerDirect program recognizes and rewards our most committed and qualified Partners with the tools and resources that directly meet their needs as a Dell reseller.

Requirements



Dell PartnerDirect program benefits include:

  • Deal Registration: protect qualified opportunities

  • Training: high-value, low-cost training & Competencies

  • Marketing: access to co-branding marketing materials

  • Financing: flexible Partner & customer financing

  • PartnerDirect Portal: Partner resources consolidated at one location

Additional benefits for our most committed and valued Partners.

Dell Preferred and Dell Premier Partners have completed Competency requirements in one or more areas, and are recognized as experts in key Dell offerings. Our most loyal and committed Partners enjoy higher-level benefits and service as a reward for their ongoing trust and support of Dell and the Dell PartnerDirect program.

Competency Areas

View Case Studies

Additional benefits for Preferred and Premier Partners:

  • Expanded deal registration benefits available

  • Go-to Partner status for Dell sales and marketing teams

  • Partner Resource Desk access

  • 21-Day product return policy (limitations apply)

  • Extended, 45 day financing terms available (subject to credit approval)

  • Potential access to Dell Field Marketing resources

  • Potential access to seed units for customer demonstrations

  • Listing on “Find a Partner” at dell.com

  • Access to marketing tools such as Image Bank and Online Publisher