Dell PartnerDirect Program
When you become a partner in our reseller program, you will see that teaming up with Dell is an easy and smart move for your business. Dell offers many tools and resources to help VARs raise profits and provide the flexibility and expertise your customers deserve. From business development to sales and marketing to support, the Dell PartnerDirect program recognizes and rewards our most committed and qualified Partners with the tools and resources that directly meet their needs as a Dell reseller.
Dell and the Channel – Bob Skelley
Additional benefits for our most committed and valued partners.
Dell Preferred and Premier Partners have completed competency requirements in one or more areas, and are recognized as experts in key Dell offerings. Our most loyal and committed partners enjoy higher-level benefits and service as a reward for their ongoing trust and support of Dell and the Dell PartnerDirect program.
Case Study - Lindstrom Technology
The Dell PartnerDirect program is designed to help you do four things:
Dell Registered Partner requirements, plus:
Dell Preferred Partner requirements, plus:
Certified Partner Program Guide for detailed requirements, competencies, training and benefits information.
We are constantly looking for excellent resellers to add to our PartnerDirect team who have the same expectations of integrity and high standards of excellence. It is who we are. It is how we do business. To help us carefully select these Partners, we use the TRAC program to vet each of our new PartnerDirect members.
This will benefit each partner by:
Ready to join our Dell PartnerDirect team? Click below to join today! You will receive additional instructions on how to obtain a TRAC number after your application has been submitted, some fees may apply.
Additional information will be required at the time of registration.
1 Exclusions apply 2 To view the complete return policy visit here. 3 Does not apply to software. 4 Software partners only
Your customers turn to you for expertise around Dell products and solutions. That's why the PartnerDirect Program lets you become certified in specific practice areas – areas that can open additional business opportunities with the new and existing clients. These may be areas where your organization already excels or is looking to add specific expertise. Whether you're capitalizing on an existing organizational strength or seeking a new area in which to grow your business, completing PartnerDirect Competencies helps to ensure that your organization gets the highest level of support from Dell.
Completing Competencies are a key ingredient of becoming a
Dell Preferred or Premier Partner thus increasing your benefits and opportunities.
Learn more about Advanced CompetenciesGrow your relationship with Dell and expand your business opportunities
Advanced Competency Hardware
With a Server Competency you will be equipped with the knowledge necessary to help your customers find the best compute solution for their business. From cost effective SMB options to high performing rack, blade and shared infrastructure solutions, investing in the Dell PartnerDirect server competency will provide you with the necessary training to help solve your customers’ compute challenges.
With a Storage Competency your team will increase their technical knowledge of Dell’s award-winning line of PowerVault, EqualLogic and Compellent storage arrays as well as the positioning skills to win more storage opportunities. Our storage competency includes training on Dell’s Performance Analysis Collection Kit, or DPACK, providing you the ability to perform custom storage assessments for your customers. The storage curriculum also includes training on the Host Integration Tool for Microsoft® Systems, helping you to provide integration service for your customers. Also with a full understanding of Dell’s Network Attached Storage, Storage Area Network and Direct Attached Storage options you will be able to align the best solutions to meet your customers’ needs.
With a Security Competency you will focus on solutions that can help your customers reduce the risk from external and internal threats. When you partner with Dell in Security, you bring an award-winning portfolio of solutions to your customers that are highly–rated in the industry and spans across the network, user, endpoint, applications and more.
Partners can choose from two specializations:
Network Security Specialization
Dell Network Security solutions, which feature the award-winning Dell SonicWALL products, help your customers secure their networks while sustaining performance and simplifying management
The Network Security competency features an Advanced Competency track. Advanced competencies offer you deeper sales and technical training, which can help you expand opportunities and enhance your trusted advisor status with customers. Complete an advanced competency to achieve Premier Partner status in the PartnerDirect program and enjoy a host of associated benefits
Identity and Access Management Specialization
With a Networking Competency you can gain the knowledge necessary to help your customers find the best networking solutions for their business. The training within this competency spans from Dell’s campus networking offerings to high-end, data center networking solutions. Upon completing the requirements of this competency, you should have the knowledge necessary to help your customers deploy standards-based, highly scalable, and cost effective networks.
Client Solutions Competency
With a Client Solutions Competency, you will gain the expertise and knowledge necessary to become a trusted advisor to recommend Dell’s clients solutions to your customers. The competency will help you to uncover opportunities and position Dell’s client solutions portfolio, including laptops, desktops and mobile, as having outstanding reliability and being the most secure and most manageable client solutions in the industry. The training will help you to gain insight into Dell’s client strategy, introduce you to the Client Solutions product family and explain the differentiating factors. You will also have access to many electives to deepen your knowledge around key products within the portfolio and solutions that meet your customer’s needs.
With a Workstation Competency, you will become your customer’s trusted advisor, knowing that you can confidently educate and recommend Dell’s Workstation product family as outstandingly reliable and able to deliver fast results in your customer’s performance environments. With this competency, you will deepen your knowledge on the Dell Precision tower, mobile and rack series workstations as well as complementary software, peripherals and services. The required training courses will provide you with the ability to uncover opportunities; position the Precision portfolio with your customers; match the right systems to a customer’s needs; and differentiate the Dell Precision workstations from competitors as well as from each other.
Desktop Virtualization Solutions Competency
With a Desktop Virtualization Solutions Competency you can gain expertise in Dell cloud client-computing / desktop virtualization solutions including Dell Wyse products. Partners who complete the Desktop Virtualization Solutions Competency can respond to their customer’s evolving end user computing needs. The competency builds on your knowledge of Dell Wyse cloud clients, virtualization and management software, and Dell Wyse Datacenter solutions composed of Dell servers, storage, and networking.
Cloud Services & Solutions Competency
With a Cloud Services & Solutions Competency you will learn that cloud computing not only improves business processes and operational efficiency – it reinvents the role of IT. Choose to achieve a competency in Dell Cloud Services & Solutions and become familiar with Dell cloud solutions. By being exposed to Dell’s vision and implementation of cloud computing solutions you can recognize your customers’ cloud needs and associate the correct Dell Solution.
• Cloud Builder
• Cloud Services Enabler
• Cloud Provider
Data Protection Competency
With a Dell Data Protection Competency you can learn how to match your customers backup to their business and build the most efficient and effective solution for their unique business. Through award-winning Dell data protection solutions such as AppAssure, NetVault Backup, vRanger and the DR an DL families of backup appliances, you can assist your customer in building a fully-optimized data protection environment for any size of business quickly and easily, without changing their overall data protection strategy.
Systems Management Competency
With a Dell Systems Management Competency partner can take advantage of a broad portfolio of client, data center and cloud management solutions. These solutions can help your customers to modernize their application and service delivery, accelerate automation, and optimize their physical, virtual, and cloud infrastructure. The Systems Management Competency includes four specializations.
• Client Management Specialization
Client Management solutions enable the deployment and ongoing management of a variety of endpoints
• Windows Server Management Specialization
Windows Server Management solutions enable efficient migrations, help customers ensure compliance, automate administration, and improve recovery in Windows-based environments
• Performance Monitoring Specialization
Performance Monitoring solutions provide end-to-end performance monitoring for infrastructure, applications, and end users
• Virtualization and Cloud Specialization
Virtualization and Cloud solutions focus on data protection, monitoring and optimization of infrastructure, and application delivery in virtualized environments
Information Management Competency
With a Dell Information Management Compentency you will gain knowledge around our powerful, yet easy-to-use, solutions that span the entire breadth of the information lifecycle, enabling you and your customers to better manage data, improve data integration and amplify the benefits of data analysis. The Information Management competency focuses on the Dell Database Management solutions, which includes the Toad and SharePlex product sets. These solutions enable your customers to simplify and automate database administration, development and monitoring. Our solutions complement your customers chosen technologies and help them get the most from their data and IT investments.
When you become a partner in our reseller program,
you will see that teaming up with Dell is an easy
and smart move for your business. Dell offers many
tools and resources to help VARs raise profits and
provide the flexibility and expertise your customers
deserve. From business development to sales and
marketing to support, the Dell PartnerDirect program
recognizes and rewards our most committed and qualified
Partners with the tools and resources that directly
meet their needs as a Dell reseller.
and Dell Premier
Partners have completed
in one or more areas,
and are recognized
as experts in key
Our most loyal and
benefits and service
as a reward for
their ongoing trust
and support of Dell
and the Dell PartnerDirect