Value Added Resellers
United States
United States
Dell recommends Windows.
Dell PartnerDirect program overview

When you become a partner in our reseller program, you will see that teaming up with Dell is an easy and smart move for your business. Dell offers many tools and resources to help VARs raise profits and provide the flexibility and expertise your customers deserve. From business development to sales and marketing to support, the Dell PartnerDirect program recognizes and rewards our most committed and qualified Partners with the tools and resources that directly meet their needs as a Dell reseller.

Requirements 

Join the PartnerDirect Program

Enterprise Promotions

Dell PartnerDirect program benefits include:

  • Deal Registration: protect qualified opportunities

  • Training: high-value, low-cost training & Competencies

  • Marketing: access to co-branding marketing materials

  • Financing: flexible Partner & customer financing

  • PartnerDirect Portal: Partner resources consolidated at one location

Additional benefits for our most committed and valued Partners.

 

Dell Preferred and Dell Premier Partners have completed Competency requirements in one or more areas, and are recognized as experts in key Dell offerings. Our most loyal and committed Partners enjoy higher-level benefits and service as a reward for their ongoing trust and support of Dell and the Dell PartnerDirect program.

Competency Areas

View Case Studies

Additional benefits for Preferred and Premier Partners:

  • Expanded deal registration benefits available

  • Go-to Partner status for Dell sales and marketing teams

  • Partner Resource Desk access

  • 21-Day product return policy (limitations apply)

  • Extended, 45 day financing terms available (subject to credit approval)

  • Potential access to Dell Field Marketing resources

  • Potential access to seed units for customer demonstrations

  • Listing on "Find a Partner" at dell.com

  • Access to marketing tools such as Image Bank and Online Publisher

The Dell PartnerDirect program is designed to help you do four things:

  • Offer the products and solutions that your customers want

  • Gain differentiation for the services you can offer
  • Build credibility in the industry

  • Grow your business
A program based on our Partners' needs, it offers the tools and resources that will benefit you most. The Dell PartnerDirect program is committed to giving you greater opportunities while maintaining the program simplicity that our Partners appreciate.





 
  • A valid reseller certificate
  • An active company website
  • An active e-mail account tied to the company domain

 

Dell Registered Partner requirements, plus:

  • One or more completed PartnerDirect Competencies
  • Four unique individuals (two sales and two technical) must complete the competency training requirements.
  • Revenue Requirements**:
  • Hardware Competency revenue requirement
    $200,000 minimum sales of any product covered by a PartnerDirect competency during previous four rolling quarters

    Software Competency revenue requirement
    $50,000 minimum sales of software licenses under the completed software competency during previous four rolling quarters


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Dell Preferred Partner requirements, plus:

  • Two or more completed PartnerDirect Competencies
  • Eight unique individuals (four sales and four technical) must complete the competency training requirements
  • One individual completes one Dell solutions training course
  • PartnerDirect Premier Partner logo displayed on partner's website
  • Revenue requirements** :
  • Hardware Competency revenue requirement
    $1,000,000 (for US partners) or $750,000 (for Canadian partners) minimum sales of any product covered by a PartnerDirect competency during previous four rolling quarters.

    Software Competency revenue requirement
    $250,000 minimum sales of any product covered by a PartnerDirect competency during the previous four rolling quarters, which must include at least $50,000 of sales of software licenses under the first completed software competency and at least $50,000 of sales of software licenses under a second completed software competency.

    Mixed Hardware and Software Competency revenue requirement
    $1,000,000 (for US partners) or $750,000 (for Canadian partners) minimum sales of any product covered by a PartnerDirect competency during the previous four rolling quarters, which shall include at least $50,000 of sales of software licenses under a completed software competency.

*See the Certified Partner Program Guide for detailed requirements, competencies, training and benefits information.

The software competencies listed below may have multiple specializations enabling partners to focus in the areas which best fit their businesses. Where a specialization exists, the requirements and benefits ascribed to a competency apply instead to the specialization. For example, a software-only Registered partner can achieve Preferred Partner status by completing the training requirements of a specialization within a competency and selling $50,000 of annual revenue for the products within that specialization. The partner is not required to complete training for the entire competency and its multiple specializations

Security Competency: Network Security Specialization and Identity and Access Management Specialization

Systems Management Competency: Client Management Specialization, Windows Server Management Specialization, Performance Monitoring Specialization, and Virtualization and Cloud Specialization

Information Management Competency: Database Management Specialization

**Certain amounts may not be included in calculating a partner's annual sales revenues for purposes of meeting the applicable partner revenue requirements unless otherwise provided in a separate written agreement between you and Dell or under the terms and conditions of the applicable written Dell incentive program. Such amounts may include: (i) sales or license revenues for Dell hardware or software purchased from a third party; (ii) sales or license revenues or other fees from the partner's sale of services, including without limitation support and maintenance services; (iii) sales or license revenues for which the partner is not the seller or licensor of record (referral fee amounts); or (iv) sales or license revenues for Dell hardware or software purchased for Partner's own use, including without limitation service provider fees. For the sake of clarity, Subsection (i) above does not apply to Wyse or SonicWALL partners who have received written notice from Dell to the contrary. Unless otherwise indicated, all amounts are in USD$.

We are constantly looking for excellent resellers to add to our PartnerDirect team who have the same expectations of integrity and high standards of excellence. It is who we are. It is how we do business. To help us carefully select these Partners, we use the TRAC program to vet each of our new PartnerDirect members.

This will benefit each Partner by:

  • Replacing repetitive due diligence requests.
  • Allowing you to share your profile with others.
  • Ensuring you comply with applicable laws and regulations.
  • Making the compliance process more efficient and transparent.
  • Providing a simple way for you to verify each other's identity.
  • Ready to join our Dell PartnerDirect team? Click below to join today! You will receive additional instructions on how to obtain a TRAC number after your application has been submitted, some fees may apply.

    Additional information will be required at the time of registration.

    *As of August 2, 2013, the new Premier Partner revenue requirement will be $1,000,000 (U.S.) or $750,000 (Canada) minimum purchase during previous four rolling quarters (USD$ or equivalent, Dell Enterprise products, Dell Wyse products, Dell Cloud Services only and Dell Software products).


    Join now >


    From business development to sales and marketing to support, Dell will be as committed to you as you are to us, providing incremental sales opportunities and support from the Dell team.




    This level is how you begin a
    business relationship with Dell,
    driving opportunity for you
    and choice for your customers.

    • One-stop online ordering and account management through the Partner Portal
    • Potential rewards from Dell based on qualified purchases
    • Flexible partner and customer financing programs
    • 60-day deal registration approval period and up to 10 concurrent registered deals
    • Access to pre-configured, customer-ready solutions (Business Ready Configurations)
    • High-value, low-cost training
    • Pre- and post-sale Customer Care support
    • Product information, collateral, and much more—all available through the Partner Portal
    • Access to Dell Solutions Centers online demos
    • Access to Dell co-marketing materials and content syndication
    • Access to Dell product image library



    This level is for Partners who
    have gone the extra mile. You
    have become an expert in Dell
    products and solution areas
    —and you get more
    opportunities as a result.

    Dell Registered Partner benefits, plus:
    • Deal Registration: 120-day registration approval period, and up to 50 concurrent registered deals. 180-day deal registration on storage products for Storage Competency partners.
    • Line of Business Registration access*
    • Potential access to Dell-generated leads
    • Eligibility for PartnerDirect Rewards Center
    • 30-day product return policy (limitations apply*)
    • 45-day payment terms (subject to credit approval)
    • Channel Account Manager or an Inside Sales Team
    • Certified Partner Resource Desk access
    • Potential access to seed units for customer demonstrations*
    • Access to field marketing support
    • Access to Dell Employee Purchase Program
    • Invitation to select Dell corporate events
    • Evaluation and NFR key access**
    • "Find a Partner" listing on Dell.com



    This level is for Partners who
    demonstrate the highest level
    of commitment to Dell solutions.
    You make the highest investment
    in us, so we invest back in you.

    Dell Registered and Dell Preferred Partner benefits, plus:
    • Eligible for Premier Partner rebate program
    • Deal Registration: 180-day registration approval period, and unlimited concurrent deals.
    • Market development funds for demand generation activities**
    • Case study collaboration
    • For more information about benefits, please read the Certified Partner Program Guide.

    Requirements >        Competencies

    *Does not apply to software
    **Software partners only

    Competency Areas

    Your customers turn to you for expertise around Dell products and solutions. That's why the PartnerDirect Program lets you become certified in specific practice areas – areas that can open additional business opportunities with the new and existing clients. These may be areas where your organization already excels or is looking to add specific expertise. Whether you're capitalizing on an existing organizational strength or seeking a new area in which to grow your business, completing PartnerDirect Competencies helps to ensure that your organization gets the highest level of support from Dell.

    Completing Competencies are a key ingredient of becoming a Dell Preferred or Premier Partner thus increasing your benefits and opportunities.


    Servers

    Server Competency

    Partners can choose to achieve a competency in Dell Servers and commit to server expertise with Dell’s award-winning line of PowerEdge blade, rack and tower and shared infrastructure server offering including the Dell PowerEdge VRTX all-in-one remote/brand office solution. Partners also have the opportunity to learn about Dell AppAssure software and how it enables recoveries from any type of failure in minutes.


    Storage

    Storage Competency

    Partners can choose to achieve a competency in Dell Storage and increase your team’s technical knowledge of Dell’s award-winning line of PowerVault, EqualLogic and Compellent storage arrays as well as the positioning skills to win more storage opportunities. Our storage competency includes training on Dell’s Performance Analysis Collection Kit, or DPACK, providing you the ability to perform custom storage assessments for your customers. The storage curriculum also includes training on the Host Integration Tool for Microsoft® Systems, helping you to provide integration service for your customers.


    Security

    Security Competency

    Partners can choose to achieve a competency in Dell Security and focus on solutions that help their customers reduce risk from external and internal threats. Partners can choose from two specializations: Network Security, which features the Dell SonicWALL product set, and Identity & Access Management, which features solutions for access governance, privileged account management, identity administration, and user activity monitoring.


    Storage

    Networking Competency

    Partners can choose to achieve a competency in Dell Networking which includes Dell’s campus and data center networking solutions. Our networking competency allows your team to gain knowledge on the Dell Networking N, C, E, S, and Z-series.


    Desktop Virtualization

    Desktop Virtualization Solutions Competency

    Partners can choose to achieve a competency in Dell’s Desktop Virtualization Solutions (DVS) Competency and gain expertise in Dell cloud client-computing /desktop virtualization solutions including Dell Wyse products. Partners who complete the DVS Competency can respond to their customer’s evolving end user computing needs. Our DVS competency builds on your knowledge of Dell Wyse cloud clients, virtualization and management software, and Dell Wyse Datacenter solutions composed of Dell servers, storage, and networking.


    Cloud

    Cloud Services & Solutions Competency

    Partners can choose to achieve a competency in Dell Cloud Services & Solutions and become familiar with Dell cloud solutions. By being explosed to Dell’s vision and implementation of cloud computing solutions you can recognize your customers’ cloud needs and associate the correct Dell Solution. Choose the specialization that best fits your business: Cloud Builder, Cloud Provider, or Cloud Services Enabler.


    Data Protection

    Data Protection Competency

    Partners can choose to achieve a competency in Dell Data Protection and offer customers a broad portfolio of solutions to protect data and deliver rapid recover-ability across physical, virtual, and cloud environments. The portfolio includes AppAssure, NetVault, and the DR4100 Disk Backup and Deduplication Appliance.


    Systems Management

    Systems Management Competency

    Partners can choose to achieve a competency in Dell Systems Management and take advantage of a broad portfolio of client, data center and cloud management solutions. These solutions can help your customers transform infrastructure and optimize application and service delivery. The Systems Management Competency includes four specializations: Client Management, Windows Server Management, Performance Monitoring and Virtualization and Cloud.


    Information Management

    Information Management Competency

    Partners can choose to achieve a competency in Dell Information Management. Dell Database Management solutions, including the Toad and SharePlex product sets, enable your customers to simplify and automate database administration, development and monitoring.


    For Terms & Conditions, please Click Here

    To Register, please Click Here

    When you become a partner in our reseller program, you will see that teaming up with Dell is an easy and smart move for your business. Dell offers many tools and resources to help VARs raise profits and provide the flexibility and expertise your customers deserve. From business development to sales and marketing to support, the Dell PartnerDirect program recognizes and rewards our most committed and qualified Partners with the tools and resources that directly meet their needs as a Dell reseller.

    Requirements 



    Dell PartnerDirect program benefits include:

    • Deal Registration: protect qualified opportunities

    • Training: high-value, low-cost training & Competencies

    • Marketing: access to co-branding marketing materials

    • Financing: flexible Partner & customer financing

    • PartnerDirect Portal: Partner resources consolidated at one location

    Additional benefits for our most committed and valued Partners.

    Dell Preferred and Dell Premier Partners have completed Competency requirements in one or more areas, and are recognized as experts in key Dell offerings. Our most loyal and committed Partners enjoy higher-level benefits and service as a reward for their ongoing trust and support of Dell and the Dell PartnerDirect program.

    Competency Areas

    View Case Studies

    Additional benefits for Preferred and Premier Partners:

    • Expanded deal registration benefits available

    • Go-to Partner status for Dell sales and marketing teams

    • Partner Resource Desk access

    • 21-Day product return policy (limitations apply)

    • Extended, 45 day financing terms available (subject to credit approval)

    • Potential access to Dell Field Marketing resources

    • Potential access to seed units for customer demonstrations

    • Listing on “Find a Partner” at dell.com

    • Access to marketing tools such as Image Bank and Online Publisher